New @Google #logo @GoogleDesign pretty nice one. Looks great in small size googlelogo pic.twitter.com/Xb7hAH16XY — Tomek Koszyk (@tomkoszyk) September 1, 2015
I love the font in the new Google logo — a revival of Paul Renner’s rarely seen 1934 masterpiece, Futura Jackass pic.twitter.com/U3ilpdmV6Q — Matthew Butterick (@mbutterick) September 1, 2015
We’re loving the new simple, uncluttered, colourful & friendly GoogleLogo Here’s our tribute to celebrate! pic.twitter.com/iKC7wBeqvy — Nudge Digital (@nudgedigital) September 2, 2015
Watch this: A quick look at Google’s evolution from those 10 blue links → http://t.co/gjK5Csd0pP pic.twitter.com/mDEm7Tn7kn — Google (@google) September 1, 2015
In a blog post, Google wrote: “Today we’re introducing a new logo and identity family that … shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
You can see the main logo which will adorn the much-used #search web page above. It has thicker lines than the old logo, but it’s cleaner and simpler looking, keeping essentially the same form with the angled ‘e’ at the end. The font (sans serif) also matches up with Alphabet, the freshly formed holding company which now presides over Google.
As well as the main Google logo, there’s a new compact version – a simple capital ‘G’ decked out in the four Google colours for when there’s not much screen space.
There’s also a new multi-coloured mic icon for voice search and commands, and four animated dots (again coloured blue, green, red and yellow) that show when Google is listening for your voice, processing a command and so forth. All of this, as mentioned, is across all devices, aiming to make the Google experience a more seamless one no matter what app you’re using, from search to Maps.
Google has unveiled its new logo and “brand identity” with an update that the company says will ensure that the design and aesthetics look good no matter what device you’re using, from phone to computer.
The company says it’s making these changes because the way people interact with its products has changed. The idea is for the new logo and identity family to reflect “this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
So what has changed? The old Google colors are still there, but the company has moved from a serif font to a sans-serif font for its full logo. For its icon, Google has done away with the small blue ‘g’ icon and has replaced it will a four-color “G.”
“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future,” the company writes in today’s announcement.
In a more in-depth post, Google explains the thinking behind the new logo’s design. The team says it wanted to distill “the essence of our brand down to its core — four colors on a clean white background — and built it back up.”
Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages.