The Big V: Victoria gets a $20m brand makeover

The Big V: Victoria gets a m brand makeover
The previous tourism logo featured a puzzle in the shape of Victoria, which will be replaced by this broader campaign. "Saying to the world that we're puzzled about ourselves, I don't think that works. You've got to have one brand, a brand that works …
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Is it a bird? Is it a plane? No, it's San Francisco 49ers' Jarryd Hayne and
Some of the best athletes in the world have their own logos to promote their brand, including Roger Federer, LeBron James, Tiger Woods, Kevin Durant and Tom Brady, with Hayne adding his name to the list as he begins to make an impact on the American …
Read more on Sydney Morning Herald

Bing Calls Attention To Trademark Policy
While it's ultimately the advertiser's responsibility to make certain that the use of keywords and ad content does not infringe or violate intellectual property rights, marketers need to understand what constitutes fair use of another brand's …
Read more on MediaPost Communications

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